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      學(xué)習(xí)啦>學(xué)習(xí)英語(yǔ)>專(zhuān)業(yè)英語(yǔ)>商務(wù)英語(yǔ)>

      大學(xué)生商務(wù)英語(yǔ)

      時(shí)間: 楚欣650 分享

        下面是學(xué)習(xí)啦小編整理的大學(xué)生商務(wù)英語(yǔ),希望對(duì)大家有幫助。

        基本信息

        出版社: 華東師范大學(xué)出版社

        ISBN:9787561755082

        版次:1

        商品編碼:10524776

        包裝:平裝

        出版時(shí)間:2007-09-01

        用紙:膠版紙

        頁(yè)數(shù):305

        字?jǐn)?shù):385000

        內(nèi)容簡(jiǎn)介

        本教材是專(zhuān)門(mén)為高職高專(zhuān)商務(wù)英語(yǔ)專(zhuān)業(yè)學(xué)生而精心編寫(xiě)的。由著名英語(yǔ)專(zhuān)家主編,高職商務(wù)英語(yǔ)教學(xué)一線骨干教師、本科商務(wù)英語(yǔ)教學(xué)專(zhuān)家、英語(yǔ)語(yǔ)言教育專(zhuān)家和企業(yè)商務(wù)英語(yǔ)培訓(xùn)教師聯(lián)袂編寫(xiě),由外籍商務(wù)英語(yǔ)專(zhuān)家審定把關(guān)。本教材有以下特點(diǎn):起點(diǎn)、難度適當(dāng),符合高職學(xué)生的實(shí)際特點(diǎn);注重語(yǔ)言基本功,強(qiáng)化閱讀技能訓(xùn)練;富有時(shí)代特色,商務(wù)與語(yǔ)言有機(jī)的銜接;重在培養(yǎng)職業(yè)能力,適應(yīng)商務(wù)職場(chǎng)的需要;配有光盤(pán)、多媒體課件及網(wǎng)站,方便課余鞏固。

        目錄

        Unit 1 商標(biāo)知多少

        Topic—based Content:Trademark,Brand and Logo

        Topic Reading:Extracts of Trademark,Brand and Logo

        Extract 1:Trademarks

        Extract 2:The Trademark Application Process

        [實(shí)例鏈接] Link to Authentic Document:Sample Trademarks

        Extract 3:Brand&Log0

        Extract 4:Coca—Cola

        [文化鏈接] Culture Link:Branding—Its All about Focus

        [實(shí)例鏈接] Link to Authentic Document:Trademark Assignment

        Unit 2 廣告風(fēng)云錄

        Topic—based Content:Advertising Industry

        Topic Reading:Extracts of Advertising Industry

        Extract 1:Advertising

        Extract 2:Advertising Media

        [相關(guān)鏈接] Related Link:Background History of Advertising

        [文化鏈接] Culture Link:The Top Tens on the Internet

        Extract 3:Misleading Advertising

        Extract 4:Advertising Careers

        [文化鏈接] Culture Link:Authentic Advertisements

        Unit 3 廣告妙語(yǔ)

        Topic—based Content:Language of Advertising

        Topic Reading:Extracts of Language of Advertising

        Extract 1:Opinions on Advertising Language

        Extract 2:Copywriting and Copywriter

        [文化鏈接] Culture Link:Nice’n Easy

        Extract 3:Creative Work by Copywriters

        Extract 4:The Future of Ad Writing

        [文化鏈接] Culture Link:Effective Ads

        [閱讀鏈接] Link to Reading Attack Skill:Acronym

        Unit 4 傳媒巨子風(fēng)云錄

        Topic—based Content:Time Warner

        Topic Reading:Extracts of Time Warner

        Extract 1:Time Warner Inc.

        Extract 2:Values of Time Warner

        Extract 3:From Time Warner to AOL Time Warner and to Time Warner(TWX)

        Extract 4:Background of the Merger

        [文化鏈接] Culture Link:The Future of Digital Media

        Unit 5 營(yíng)銷(xiāo)為王

        Topic—based Content:Marketing Mix

        Topic Reading:Extracts of Marketing Mix

        Extract 1:Marketing Plan

        Extract 2:Marketing Mix

        [相關(guān)鏈接] Related Link:McDonald’s Five Ps

        Extract 3:The Product Life Cycle

        Extract 4:HOW to Create a Marketing Plan

        [文化鏈接] Culture Link:The Five Roles of a Great Leader

        [閱讀鏈接] Link to Reading Attack Skill:“一driven”Compound Words

        Unit 6 探秘營(yíng)銷(xiāo)模式

        Topic—based Content:Market and Marketing Moulds

        Topic Reading:Extracts of Market and Marketing Moulds

        Extract 1:Market and Marketing

        Extract 2:Projecting Market Share

        [相關(guān)鏈接] Related Link:Network Marketing—Internet Business Do’S and Don’ts

        Extract 3:Internet Based Network Marketing Success

        Extract 4:Creating New Retailing Moulds

        [文化鏈接] Culture Link:Supermarket Competition in UK

        Unit 7 銷(xiāo)售文化

        Topic—based Content:Different Kinds of Sales Cultures

        Topic Reading:Extracts of Different Kinds of Sales Cultures

        Extract 1:Car Boot Sale

        Extract 2:Some Other Sales or Shops

        [文化鏈接] Culture Link:1 6 eBay Success Secrets

        Extract 3:Yard Sales and Garage Sales

        Extract 4:Will Wal—Mart Last Forever?

        [文化鏈接] Culture Link:Five—and—Dime Store

        [相關(guān)鏈接] Related Link:Building Your MLM Business

        Unit 8 期中復(fù)習(xí)

        Topic—based Content:A Review of the Content from Unit 1 to Unit 7

        Topic Reading: Extracts about Marketing Mix

        Extract 1:Definitions of Advertising

        Extract 2:Is Your Product D.U.M.B.Enough to Take Overseas?

        Extract 3:How to Avoid Blunders in Advertising?

        Unit 9 知識(shí)產(chǎn)權(quán)必知錄

        Topic—based Content:Intellectual Property and Patent

        Topic Reading:Extracts of Intellectual Property and Patent

        Extract 1:Intellectual Property

        Extract 2:World Intellectual Property Organization

        [實(shí)例鏈接] Link to Authentic Document(1):IPA

        [實(shí)例鏈接] Link to Authentic Document(2):Patent

        Extract 3:Patent and Its Application

        Extract 4:Infringement&Piracy

        [文化鏈接] Culture Link:Patents and Inventions

        A Press Release

        [實(shí)例鏈接] Link to Authentic Documents(3):Copyright

        [閱讀鏈接] Link to Reading Attack Skills:Parallel Structure

        Unit 10 網(wǎng)絡(luò)&“E”生活

        Topic—based Content:Network and E—Life

        Topic Reading:Extracts of Network and E—Life

        Extract 1:Intemet and E—Life

        Extract 2:Online Shopping

        [相關(guān)鏈接] Related Link:E—mail

        Extract 3:Information Technology and e—mail

        Extract 4:Applications of Networked Multimedia

        Unit 11 點(diǎn)擊電子商務(wù)

        Topic—based Content:Interact and E—Commerce

        Topic Reading:Ext瑚lcts of Interact and E—Commerce

        Extract 1:ABCs of E—Commerce(1)

        Extract 2:ABCs of E—Commerce(2)

        [文化鏈接] Culture Link:TV Is Dying?Long Live TV!

        Extract 3:Windows VistaTM

        Extract4:Will iPods Bring New Fans to TV Shows7

        [相關(guān)鏈接] Related Link:How to Use the Internet

        [閱讀鏈接] Link to Reading Attack Skills:Transferred Negative

        Unit 12 貨幣大觀

        Topic—based Content:Money and Its Types

        Topic Reading:Extracts of Money and Its Types

        Extract 1:Types of Money

        Extract 2:Monetary Standards

        [相關(guān)鏈接] Related Link:Currency Codes&Symbols f Signs)

        [相關(guān)鏈接] Related Link:Foreign Exchange

        Extract 3:Monetary Systems

        Extract 4:Eurosystem and the European Central Bank

        [文化鏈接] Culture Link:Inventor Who Coined Euro Sign Fights for

        Recognition

        Unit 13 銀行業(yè)務(wù)窺奧

        Topic—based Content:Banking

        Topic Reading:Extracts of Banking

        Extract 1:Banking

        Extract 2:Banking in the United States and Other Countries

        [相關(guān)鏈接] Related Link:Banking History

        Extract 3:Credit Cards

        Extract 4:The History of Credit Cards

        [文化鏈接] Culture Link:Bank Holiday

        Unit 14 交易小百科

        Topic—based Content:Commodity Transactions

        Topic Reading:Extracts of Commodity Transactions

        Extract 1:Commodity Transactions

        Extract 2:The Futures Market

        [文化鏈接] Culture Link:Chicago Mercantile Exchange Inc.

        Extract 3:Different Order Types

        Extract 4:Free Trade

        [相關(guān)鏈接] Related Link:Trade FalrS

        Unit 15 社會(huì)保障

        Topic—based Content:Social Security

        Topic Reading:Extracts of Soci~Security

        Extract 1:Social Security

        Extract 2:Health Insurance in the United States

        [實(shí)例鏈接] Link to Authentic Document:Promotional Letter—Auto

        I nsurance

        Extract 3:Life Insurance

        Extract 4:Some Other Insurance Items

        [相關(guān)鏈接] Related Link:The Insurance Industry and Insurance Companies

        Unit 16 期末復(fù)習(xí)

        Topic—based Content:A Review of the Content from Unit 9 to Unit 15

        Topic Reading:Extracts about Protecting the Legitimate Rights

        Extract 1:How Trademarks Differ from Patents and Copyrights

        Extract 2:What Is Piracy?Why Is Piracy Illegal?

        Extract 3:Business Models

        參考文獻(xiàn)

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