如何做好企業(yè)的Presentation

　　在公司中，有時候需要做一個Presentation。接下來小編為大家整理了如何做好企業(yè)的Presentation。希望對你有幫助哦!

　　Following are the commonly recognized main elements involved in preparing and delivering an effective presentation:

　　Elements related to ‘Style’

　　Sell the idea

　　You must keep in mind that you are selling something to your audience, whether it be a product, a project, an idea, a strategy, concept or anything else. The primary goal of your presentation must be to convince the audience that they should ‘buy’.

　　Tell a compelling story

　　Your presentation of the idea and its ramifications must be so thorough, attractive and convincing that the audience is eager to buy into what you’re selling. Basically, you’re capturing their imagination.

　　Be concise

　　State your ideas, goals, and benefits received in a crisp, brief and meaningful manner.

　　Support your idea and story

　　Using relevant facts and figures that drive home the key message that you are trying to get across to your audience.

　　Elements related to ‘Content’

　　Key objectives

　　State the purpose, scope and objectives of the presentation in a clear, concise manner. This can include both qualitative and quantitative elements.

　　Plan

　　Tell the story on how to achieve your objectives (i.e. what activities or tasks need to be done). This is where you identify　　 and describe your strategy (i.e. What, When, Where, How).

　　Supporting evidence

　　Support the main body with relevant business charts to illustrate and highlight key figures. Use relevant facts to support your story.

　　Call to action

　　Creating a sense of urgency for the approval of what you’re presenting ASAP, and instilling a sense of loss if your idea does not proceed beyond this point.

　　中：

　　一般說來，要準(zhǔn)備和發(fā)表一篇有效的陳述，需要考慮以下因素：

　　與形式或“風(fēng)格”有關(guān)的因素

　　“兜售”你的觀點

　　你必須時刻緊記，你是在試圖向你的聽眾“兜售”東西，無論是產(chǎn)品、計劃、觀點、策略、理念或隨便別的什么東西。而你所作陳述的主要目的就是勸說你的聽眾“買下”你所兜售的東西。

　　講有說服力的故事

　　你對自己的想法及其能帶來的結(jié)果的陳述必須全面、有吸引力和說服力，使你的聽眾產(chǎn)生想“買下”你所兜售的“東西”的欲望。主要的是要抓住他們的想像力。

　　簡明扼要

　　要把你的想法、目標(biāo)和得到的益處用一種簡潔、明了而又意義明確的方式表達(dá)出來。

　　支持你的觀點

　　用相關(guān)的事實和數(shù)字讓你的聽眾接受你想讓他們了解的關(guān)鍵信息。

　　與“內(nèi)容”有關(guān)的因素

　　關(guān)鍵目標(biāo)

　　將陳述的意圖、范圍和目標(biāo)清楚、簡明地告知聽眾。包括質(zhì)量方面和數(shù)量方面。

　　計劃

　　告訴你的聽眾如何達(dá)到目標(biāo)(即，需要從事什么活動或完成什么任務(wù))。這也是你確定和描述自己策略的好時機(jī)(即何時，何地，用何種方法等)。

　　有說服力的例證

　　用相關(guān)的商業(yè)圖表來支持你陳述的主要內(nèi)容，并突出關(guān)鍵數(shù)據(jù)。用相關(guān)事實來支持你的觀點。

　　號召行動

　　制造一種緊迫感，以便你所陳述的內(nèi)容盡快通過或得到批準(zhǔn)，同時要給人這種印象：如果你的想法不能實現(xiàn)，將是很大的損失。